For years, winning share meant outspending everyone. Bid higher, grab the slot, repeat. That playbook is running out of road. Today, product content, creators, and AI agents like Sparky and ChatGPT decide who wins the digital shelf, organic and paid alike.
Join Amanda Wolff, CMO of ProductWind, and Toby Willse, Chief Media Officer of AdFury, for a hands-on, tactic-packed session built for the Walmart ecosystem. Toby shows where ads still move the needle and how to stretch every dollar effectively. Amanda reveals how content, creators, and AI answers decide who shows up when a shopper, or an agent, goes looking. Every idea comes with a move you can run the day you leave.
You'll walk out knowing how to win the buy, the click, and the AI recommendation, and how to make your brand the one that gets recommended, not replaced.